The Financial Meltdown
It is hard to turn on the TV in the last week without seeing another catastrophic meltdown in the financial services industry. AIG, Fannie Mae, Freddie Mac, Lehman Brothers and the pile of corpses...
View ArticleEmail and Direct Mail Marketing - Weak Combination
I read an article today where an expert claimed that combining email marketing and direct mail could be very beneficial for a business. You can read the full article here. I found this combination of...
View ArticleOnline mediums 'becoming more credible for direct marketing'
I came across this article claiming that online channels such as email marketing were now becoming credible enough to rival offline channels like direct mail. There may be some merit to this...
View ArticleIs Direct Mail Dead?
I saw a recent report in Ad Week that was discussing the decline and eventual death of direct mail. You can read the story here. I found the arguments that the writer made accurate, but it made me...
View ArticleWeb Analytics vs. Business Know How
I read a recent article published by a company from Australia. You can read the article here. The author raises the issue that digital marketing campaigns are becoming more useful through tracking...
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Article 19
Patrick Giammarco, owner of PWG Marketing has put together a team of marketing and PR professionals to organize and plan Social Media Breakfast events in Toledo. “I came across Social Media Breakfast...
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First Toledo Social Media Breakfast - Total Success!
The first Social Media Breakfast Toledo was a stellar success! We had 79 people attend and 67 who watched the live stream online. The tweets and other positive comments starting rolling in almost...
View ArticleDirty Secrets of Internet Based Copywriting
I read this article in Brandweek that had an interview with copywriter Karen Gedney. I wasn't sure where the article was going based on the title, but she is dead on the mark with her observations.I...
View ArticleWhat was old is now new
Here is another column by Karen Gedney about the principles of online copywriting being really about the old school of copywriting. I couldn't agree more. Karen is right on the mark talking about how...
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Social Media Breakfast Toledo Number 2
If you missed the first Social Media Breakfast in Toledo on May 1st, than you missed an amazing event! We had an incredible turn out and delivered some really good information to small business owners...
View ArticleNY Times on Pay to Click Fraud
Here is a story I came across done by the NY Times on pay to click fraud. They were one of the papers that did an extensive write up about this a few years ago. Here are my past comments on pay to...
View ArticleIs Social Media Marketing a Scam?
I came across this article in PC World today where Robert Strohmeyer is writing about all the charlatans that have showed up on the social media marketing scene as consultants. I believe Robert has...
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Blogging - The Marketing Advantage
Toledo's premier Social Media Breakfast number 3 is coming up on June 5th at 8:00 A.M. You don't want to miss this one! Dave Rigotti will be showing the group how to use blogging to blast your...
View ArticleGoogle Study Shows Execs Are Viewing Web
A few years back there was a survey that came out that cited how many CEO had never accessed the Internet. We have come a long way since those days. B2B magazine came out with this study by Google...
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Toledo Social Media Breakfast 4 - July 10th, 2009
We didn't want to crash everyone's Freedom day celebration known as 4th of July weekend, so we have moved the Social Media Breakfast this month to the Friday after the 4th; therefore the event will be...
View ArticleInternet Marketing Consulting for Free
I came across this great video on Alan Weiss's blog. It is hillarious and unfortunately way too real for people in my field of Internet marketing and I am sure Alan posted it because of how true it is...
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Article 8
If you are one of the people out there experiencing a bit of hard luck right now and need a job then this is a must attend event. Our topic this month is focusing on helping people use social media to...
View ArticleTwitter to Allow Advertising
I came across this news announcement this morning about Twitter changing their policies and now allowing advertising. You can read the news release here. I think this is an interesting development for...
View ArticleMatt Cutts Discusses Google Use of Meta Tags
Here is a new video by Matt Cutts on how Google uses meta tags in search results...I have had my doubts for a while now that meta keywords tag was used much, if at all, by Google. I know many SEO...
View ArticleMoney is made in recessions
I have heard the saying and advice that "money is made during a recession" a few different times during my life, but wasn't really sure what it meant. Now going through one of the worst economic...
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